Mar 182008
 

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LAMP Lab: Marysville, Victoria, February 2008

Title: Catalyst – ABC, NSW

Tagline: Science that Excites and makes a difference

Project Description: ABC TV’s prime-time science magazine program broadcast on ABC 1 and 2 increases its reach to younger viewers via Ruben ‘The Surfing Scientist’ and provides depth and stickiness to existing viewers through it’s collaborative social network Fatherhood special. Catalyst’s Ruben also ventures into the virtual world on ABC’s Second Life Island and works with the community on science experiments.

Target Media: Web, Mobile, TV, Virtual Worlds

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

Team Members:

  • Nicolas Lee – Executive Producer
  • Briony Williamson – Designer/Information Architect
  • Laurent Desamaud – Web Producer

Guardian Mentor/s: Anthony ‘Arse’ Eden

Copyright: ABC 2008

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