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Project description: A beautiful girl is on the run with 100 grand. Do you help her… Or turn her in?” An alternate reality game driven by a “true story” of a kidnapping that is an extension of a short film scheduled for shooting June 2007
Team Members
John Trefey, James Mitchell and Julien De Nys
Guardian Mentor: Jackie Turnure
LAMP Lab: June 2007
Target media: Cross-Media, Radio ARG, Mobile, Printed, Video Portals, TV
yeah! we’re about to Get Carla.. Thanks Jackie and all the wonderful people that were involved in LAMP.
The experience at LAMP was the definitive step in realising our project. It gave us the resources necessary to maximise our potential as well as clarified the focus and direction of the user-journey. I can personally say that the week we spent in Tasmania, working with mentors and other teams, was among my career highlights.
Connections forged extended beyond the residential and helped to actualise Get Carla! and bring us closer to delivering it to an audience. From myself and the Get Carla! team we sincerely appreciate LAMP and are a shining example of how this program can work!
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