The Laboratory for Advanced Media Production is set-up to:
- Stimulate innovative digital content creation by incubating innovative projects in partnership with industry
- Develop cross-platform production skills for high level creative teams by providing them access to world leading professional mentors
- Disseminate new ideas, research and resources through on-line networks
- Assist production teams in obtaining commissions through the development of ground breaking interactive prototypes
- Link creative teams with industry players in broadcasting, mobile, new media and technology sectors
- Create a neutral ground for collaboration between creative teams, visiting mentors and the Australian media and entertainment industries
- Encourage cross-disciplinary collaboration on a diverse range of projects