Jan 212010

As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

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Sep 222008

A presentation by Chris Edwards, CEO of LA based Third Floor to the Visual Effects Society in Sydney on 5th June 2008

Third FloorA special released talk related to three new courses AFTRS are offering in 2008 featuring Previsualisation elements – Animation Directing, Games and Virtual Worlds.

This is a podcast of a talk Chris gave in Sydney on the 5th June 2008 for the local chapter of the Visual Effects Society. Chris’s visit to Australia was sponsored by Omnilab and Framework and he spoke to Australian games development, visual effects and animation companies during his visit.
Previsualisation is a hotly contested area at the moment particularly between Visual Effects supervisors, Cinematographers, Directors and Production Designers.

“Previs is a win win for directors and producers – it is one of those few things, it helps artistically and it simultaneously saves money. It also helps directors convey their vision to their entire cast and crew…it can also be used to enable endeavours that would have normally been too impossibly complicated to tackle and lastly previs can be used to raise money to for films that have yet to be greenlit”

“I feel the future is more a ‘multi-player’ experience of creating things (the not too distant future either).  I think what you want to have is software that will allow you to log in as a user and then the director can log in – I imagine he’d be a bit bigger of an icon or something  – and you could literally, if you’re playing Halo with your friends – you could have a guy drive the truck and someone else driving the camera and then having extras out there and then people in the back room actually set dressing behind the scenes. I think it’s definitely going to happen.”

CHRIS EDWARDS – CEO of Third Floor Studios

Chris Edwards is the CEO of Third Floor, an LA company who specialises in pre-visualistion for feature films, commercials and games cinematics. Third Floor completed extensive previsualation work on Cloverfield and the Narnia movies in addition to games cinematics for Lair and Resident Evil 5.

Chris studied at Film School and went to work for Disney on animated projects including ‘Dinosaur’. He went to work at Skywalker ranch on the previs teams that worked up the Starwars Prequel features before setting up Third Floor.

MP3 recording time 59:27 (23.7MB) Click to listen

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!


This podcast presentation by LAMP @ AFTRS.

Audio recorded, edited and presentation description by Peter Giles

Conversion and podcast preparation by Brett Robertson and Gary Hayes