Jan 212010

As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

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May 232006

Web 2.0, TV 2.0 © David Jensen 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

David JensenDavid helps us understand what broadband TV really is and talks about the future of branded entertainment and how this now more important than networks or publishers. He continues with references to the new content over broadband networks, televisual design and raises questions – “what is the content? who owns it? how do we make it? how do we borrow from past media production that inform our practise in this new world? – Content that is 3 minutes long and two hours wide”.

David includes a demo and insight into his companies tool for rich media publishing across multiple platforms called Zetools. This can be used by traditional media companies to create and package their video content or in the future by users to effectively create their own media channels with rich interconnected supplementary content that can be aimed at monetization. The tools are aimed at media professionals who need an easier route to market over IPTV and broadband TV or PC. He takes us through a recent Telemundo ‘murder mystery’ project that used his tools to realise the project quickly. David finishes with advice on how to produce innovative content and differentiate yourself in the market place and achieve success. Such as Left/Right Brain – get all aspects of production working together. Blue Sky, reality, business, creative etc: Competitive analysis – how can you do it better? Candidate testing, peer review and baking in effective business models and much more.

All LAMP podcasts are also published through the iTunes store.

David Jensen’s 15 years of experience in the delivery of information, interactive media and entertainment has made him a leading member of many industries. He built and led Razorfish’s Broadband / Future Television practice, in addition to managing Razorfish’s Media and Entertainment practice for North America. Under his leadership, his team helped more than 100 media companies with technology, strategy and branding solutions. Clients include: Sony, Disney, DirecTV, I-Blast, News Corp, Fox, HBO, RAI, and Vivendi/Universal. He is currently head of business development for Zetools, an enterprise media company where he oversees all sales, marketing and alliances. Zetools systems enable rich media, multi-platform publishing, creative scheduling and flexible branding.

Prior to Razorfish, Mr. Jensen worked in the education sector creating interactive and community network initiatives for the world’s largest operating foundation, the J. Paul Getty Trust. Projects ranged from building community networks to launching broadband and interactive television channels for education. David has also produced and designed films, music videos, interactive media and television for HBO, MTV, Universal, PBS, Fox and Alive, among others. Mr. Jensen holds a M. Arch. from Harvard University and a B.Sc. from the University of Houston.

Perth 8 May 2006
Click to listen

May 152006

Tagline: “Meet friends, make art, or just hang ”
LAMP Lab: May 2006
Target platforms: Mobile, Broadband PC and real life
Project description: nest is an imaginative and playful digital locale where teenagers come to connect, create, and stay up to date with whatever people their age are doing elsewhere in the world. nest uses an innovative interface that is easily customised by the user so they always feel at home. Clever coding actively propels like minded nesters toward each other, offering a multitude of things to do together, like online collaborations to make music, micromovies, interactive art or animation. Changing competitions, discussions and workshops with professional artists will see nest quickly become the place to be and be seen.

nest is a unique broadband and multi platform experience for teenagers that builds upon the critical and popular success of Perth’s annual AWESOME Festival, and makes awesome arts experiences available all day, every day wherever they live in WA. nest expands conventional ideas about creative content, acknowledges that making art is about making sense of the world, and uses technology to deliver new kinds of arts experiences that are relevant, exciting and engaging to a youth audience.






Team Members
Michelle Glaser – Director
Steve Buckles – Designer
Simon Malcolm – Community Development
Guardian mentor: David Jensen
© Awesome Arts Australia Ltd 2006

Apr 112006

Producing Multi-Platform TVLAMP is involved in a one-day special event to be held at AFTRS on the 5th May called “Producing Multi-Platform TV”. A comprehensive look at cross-media and the current transformation of television in a multi-device and global multi-distribution world.

A line-up of top-level guest speakers will provide insights into producing interactive content for next generation television in Australia and overseas at a seminar at the Australian Film Television and Radio School (AFTRS) on Friday, 5 May 2006.

Keynote speaker, David Jensen is a recognised leader of the interactive television industry, having won two Primetime Emmy’s for Outstanding Achievement in Interactive Television (Viacom 2005 and ABC 2004) and seven Emmy nominations over the past four years.

Geof Heydon, Director, Innovation and Market Development for Alcatel Asia Pacific, will explore IPTV, explain what it really is and the strategic importance of this new capability that will transform TV based services. He will demonstrate some of the future converged entertainment options that combine TV, broadband and telecommunications elements.

A range of other Australian leading industry practitioners will provide valuable insights into how to plan for the revolution of digital television and explore opportunities it will present. For more details and to register online: click here