Jan 212010

As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

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Nov 202006

Project description: CecilBrown.com is an online space where an audience of 15-24 year olds can explore the meaning of love through the hilarious dilemmas of Cecil Brown and his sister Cecelia. The weekly short-form mockumentary drama series ends with a cliff-hanger, which invites the audience to influence the story line, share experiences and vote for the suggestions of other people.

Cecil Brown 08

Cecil Brown 07

Cecil Brown 05

Cecil Brown 01

Team Members
Ryk Goddard – Writer/Performer
Sandi Rapson – Producer/Designer
Caleb Doherty – Sound/Video

Guardian mentor/s: Keren Flavell
LAMP Lab: October 2006
Target media: Broadband, TV, Mobile
Ryk Goddard © 2006

Aug 172006

Tagline: “Learn about Aboriginal Australia through interactive experience”
LAMP Lab: July 2006
Target platforms: Broadband PC, cards, DVD and mobile
Project description: Designed as a cross media and cross platform experience for primary school aged children, ‘Totemon’ is an interactive locative and online game, a dvd game, and has a trading card, quest element. Informed by Aboriginal culture, it is an immerse learning environment, the user finding stuff about Australia’s unique and special places, people, plants and animals, totems and tucker.





Team Members (indigi-nous)
Geoff Ferguson – Producer
Catherine Vogan – Designer
Joe Hurst
Jason Ramp

Guardian mentor: Keren Flavell and Sherilee Saul
indigi-nous © 2006

May 292006

Thinking Big on the Small Screen © Keren Flavell 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Keren FlavellKeren looks broadly at the business, creative and future implications of the mobile industry. Beginning with a ‘branded Octopus’ metaphor Keren approaches “Thinking Big on the Small Screen” from the key perspective of mobile being an offshoot of the web and saying how it should be allowed to grow organically in the same way. The key challenges she raises with the independent content producer at the moment include how to reach the audiences, the skill of platform targeted service design, how to distribute content on and off portal and how to make money from all of this. With 2.5 billion mobiles in the world we are seeing more and more people accessing the internet via mobiles yet content providers are not creating mobile friendly sites and content delivered via this IP route.

Keren then talks about mass niche, the broadcast model evolved to personalized content that is relevant and timely to individuals. The mobile device at the moment is the most appropriate for this kind of personalized content but highly under utilised. She talks further about creating a richer experience on the next generation of devices that can handle much richer media and more importantly ubiquitous application environments such as Flash. Among the range of tips that Keren gives are: a) if you are creating services use the expertise of each operator to format your content for the vast range of devices on the market, dont waste time trying to do it yourself, b) if you go it alone then make sure people can get to your content using a range of referrals (she talks about semacode for example) and c) also try to build a community up around your content. She mentions that people are just waking up to mms sharing and that we all should be encouraging this activity as content providers by integrating this into our services.

In summing up Keren talks about usuability, relevance and experience. The quality of service is critical, if a game or video download fails then people will not go back and buy more. She talks about some innovative community services such as Funky, Sexy, Cool – a simple peer voting application that really grows communities using this as an example to point out that localised partners are critical to its success. As a final point she says there are real opportunities in building users through services that draw audiences into sharing, distributing, creating and involved in topical discussion – web 2.0 on mobiles.

All LAMP podcasts are also published through the iTunes store.

KEREN FLAVELL – Interactive Producer

Keren Flavell is an award-winning producer with over 10 years experience in interactive media production, documentary, radio and print, taking projects from conception through to production to sales and distribution. While heading up digital media production company, Springtime Productions, she won the prestigious Gold Hugo Award at the Chicago International Film Festival – Best Entertainment Website for the ABC/Film Victoria Digital Media Fund Accord project Sounds Like Techno.She also produced online documentary projects for SBS and Chunky Move. Keren’s other credits include producing major websites for BMG, Universal Music and Sanity. Keren is frequently engaged as a consultant on interactive media production strategy and implementation and her clients include ACMI (Australian Centre for the Moving Image), Jack Morton Worldwide, Southern Cross Cables, Royal Children’s Hospital and MusicMate.

Presently she is on the Lab3000 steering committee and AIMIA Victoria sub-committee. Keren has been a speaker at events such as the AIMIA conference, AIDC, Adelaide Festival FutureProof and lectured in new media production at Victoria College of the Arts, La Trobe University and Victoria University.
She is course director of the Development for Mobile Content course, run by AFTRS. Keren is the convenor of Mobile Monday Melbourne networking event and hosts a weekly podcast called the Mobile Media Show as well as a regular guest position on technology show Byte Into It (3RRRFM).She also runs a mobile entertainment network blog called OMG.tv. Prior to launching into a career in new media Keren wrote a guidebook titled Camping and Tramping in Australia’s National Parks (Random House) that has sold over 20,000 copies and reprinted five times.

Perth 10 May 2006
Click to listen

May 152006

Tagline: “Next-generation web experience for niche market social interaction”
LAMP Lab: May 2006
Target platforms: Broadband TV/PC and Mobile
Project description: QLIFEGLOBAL is an on-line interactive social network featuring multi-platform video-on-demand channels for and by individuals and members of worldwide Queer communities. It will feature user-rated reviews of lifestyle, travel and entertainment and broadband On-Demand channels for citizen-journalist news and issues.

Qlifeglobal is an inclusive space where members can connect with each other by sharing and comparing their content, opinions and knowledge. With advanced web 2.0 features, Qlifeglobal will provide a space to engage, inform and entertain a community. Members can have their own personal space to be private or public, and can advance global understanding of their communities and lifestyles by contributing to the collective knowledge of a wiki and interactive map where they can define and map the Queer world.

The key driver to engage and compel audiences to the Qlifeglobal web-site is a professionally produced video podcast, which will be a series of dynamic presenter-driven episodes using a fresh mix of user-generated content to drive the show’s themes and topics.

Qlifeglobal is a next-generation web experience for niche market social interaction.




Team Members
Matt Morgan – Producer / Writer / Property Creator
Paulo Alberton – Director
Brad Hile – Web Designer
Guardian mentor: Keren Flavell
© IN8VISIONMEDIA 2006 email: Matt Morgan at in8visionmedia@gmail.com