Brothers In Arms, Cross-media Challenges – Martin Brown and Tom Kennedy
Martin and Tom look at the challenges of taking and paralleling the development of their latest film venture, ‘Brothers in Arms’, into other mediums. Issues they refer to include cross media international financing, dominant parts of the platform mix and leveraging the brand.
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Martin as Producer has enjoyed a 20-year career in the entertainment industry, from managing live theatre, shows and events to producing television commercials, music videos, and most recently, multi-award-winning feature films including ‘Moulin Rouge’.
Tom Kennedy is the CEO of Mediazoo and is widely regarded as one of the most influential and experienced figures in the Australian interactive community. Tom has worked previously as CEO of Hyro Ltd, Managing Director of Brainwave Interactive and Managing Director of Beyond Online
Sydney 7 Sep 2005
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Audio preparation by James Christopher Murty