Title: Wild Ark – VIC
Tagline: Alice in Wonderland meets Noah’s Ark: A journey through the wild habitats of the globe that begins in the palm of your hand and inspires you to act!
Project Description: Wild Ark is a multi-platform wildlife experience that transcends the zoo walls. At the zoo, kids set out on the Wild Ark discovery trail where they use mobile phones to follow clues. Along the way they encounter animals up close and discover their stories through short videos delivered to their phone. In Wild Ark online, they can plays games in habitats from the far reach of the globe, connect with other kids through animal clubs, share stories of their experiences and even adopt a real animal. Wild Ark also offers kids the rare opportunity to get behind the scenes and get local hands-on experience in real world conservation and wildlife programs. The Wild Ark world appeals to the sense of adventure inherent in kids, is fun and empowers kids to take action on issues they care about.
Target Media: Mobile, Location based interpretation, Web, Virtual Environments
Team Members ©: Writer/ Producer Shoni Ellis, Writer Nicole Hayes, Designer Kate Riedel. Strict COPYRIGHT 2007
Guardian Mentor: Jennifer Wilson
LAMP Lab: Couran Cove, Queensland, November 2007