LAMP

Author: Gary Hayes

  • Launched: LAMP mentored Red-Hot Cross-Media Drama – Scorched

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    Gary Hayes

    SCORCHED is Australia’s first ‘what-if’ disaster telemovie. – “The Year is 2012 and Australia has run out of water.” There is a lot more than meets the eye to Scorched, destined to be Australia’s biggest landmark doco-drama event this year. The social media, community generated story elements that build up to and after the 90…

  • LAMP Three Years of Projects: Video

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    Gary Hayes

    The AFTRS Laboratory for Advanced Media Production, the first three years of residentials. Around 34 of the 61 projects that were developed over one intensive week to a pitch, flash by in 2 minutes. These images are part of the original 15-20 minute presentation at the end of that week to commissioners, interested stakeholders and…

  • Podcast – Laurel Papworth “Building a Social Network”

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    Gary Hayes

    ‘Building a Social Network” Strategies, implementation and management of online communities. Laurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing should…

  • Another üBERGroovy LAMP project launches 25 June 2008

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    Gary Hayes

    Over half of all the LAMP projects are in or have been produced to audiences now. üBERgroover.tv was a project that came into our 4th residential on Milson’s Island in 2006 and we have just heard from ex-AFTRS student Tina Lymberis, it’s driving force, of the official launch and plans to take on the world.…

  • Pod and Vodcast – The Game of Writing Games with Matt Costello

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    Gary Hayes

    John Banks and Peter Giles interview Matt Costello in two parts at the LAMP: Story of the Future Residential held at Couran Cove, Queensland, Australia in December 2007. The Game of Writing Games with Matt Costello from AFTRSTalks on Vimeo. Matt talks about story worlds and how the game play is very dependent on the…

  • Podcast – Marissa Cooke ‘Extending Narrative: The Emmerdale Experience’

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    Gary Hayes

    Marissa talks through her experiences of extending stories into online and other platforms looking specifically at her work on the enigmatic cross-media service created by Hoodlum for Emmerdale. She talks about call-to-actions, multiple entry points, point-of-view, story worlds, gameplay and trail heads as part of this experience creation for the audience. One technique she uses…

  • Podcast – Mobile Engagement, Jennifer Wilson

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    Gary Hayes

    Jennifer discusses legacy technologies leading up to mobile phone 3rd generation services and draws up on staggering statistics that indicate a change toward mobile content delivery over PC content delivery. She illustrates the impact mobiles are making as the new delivery platform of choice; right now there are twice as many mobile phones in the…

  • Podcast – Working Services, Successful Online Business Models

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    Gary Hayes

    Andrew Apostola and Peter Giles outline typical online revenue generating systems and business models. They touch on direct payment types such as free and chargeable content, and indirect payment types such as pay per click advertising models based on traffic volume and sales results. They discuss various forms of subscription models, one example being micro-payments…

  • Project – Portable Ghosts

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    Gary Hayes

    LAMP Lab: Marysville, Victoria, February 2008 Title: Portable Ghosts – NZ Tagline: The best way to solve ghost mysteries is to have ghosts helping you! Project Description: Become a Ghost Detective from the TV show to the virtual world onto the mobile, the web, print and into the real world. A truly unique social network…

  • Project – Catalyst

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    Gary Hayes

    , LAMP Lab: Marysville, Victoria, February 2008 Title: Catalyst – ABC, NSW Tagline: Science that Excites and makes a difference Project Description: ABC TV’s prime-time science magazine program broadcast on ABC 1 and 2 increases its reach to younger viewers via Ruben ‘The Surfing Scientist’ and provides depth and stickiness to existing viewers through it’s…