Designing Cross Media Entertainment © Christy Dena 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.
Christy talks about the five ways producers can deliver cross media to distributed audiences and gives examples of each.
Repurposing: republishing the same content on each platform
Altering: editing, redesigning or creating new content according to the
affordances and constraints of each platform.
Adapting: providing versions of your property in different formats and platforms.
Augmenting: providing additional, complementary or contradictory information in
different platforms.
Stretching: distributing the plot or game across platforms.
In the talk Christy involves the audience (with occassional q&a) in investigating the important questions of ‘why’ we should use each of the above techniques. Examples referred to in the talk include: The Second Shift, The Matrix, Homicide.com, 24, Random Place, Forget the Rules, Lord of the Rings and others. She finishes her talk with a perspective on effective call to action – primer, referral and reward, pointing out that evolving participatory entertainment is also shifting paradigms and gives an example the importance of the fictional character having a more direct relationship with the viewer.
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Christy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts, www.WriterResponseTheory.org, and runs a popular research blog, www.cross-mediaentertainment.com.
Perth 9 May 2006
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