LAMP

Tag: presentations

  • The Social Media Campaign: Seminar & Workshop

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    Gary

    THE SOCIAL MEDIA CAMPAIGN: CONNECTING & CONVERSING WITH YOUR AUDIENCE COMMUNITY Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over…

  • LAMP Three Years of Projects: Video

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    Gary Hayes

    The AFTRS Laboratory for Advanced Media Production, the first three years of residentials. Around 34 of the 61 projects that were developed over one intensive week to a pitch, flash by in 2 minutes. These images are part of the original 15-20 minute presentation at the end of that week to commissioners, interested stakeholders and…

  • Podcast – Laurel Papworth “Building a Social Network”

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    Gary Hayes

    ‘Building a Social Network” Strategies, implementation and management of online communities. Laurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing should…

  • Podcast – Marissa Cooke ‘Extending Narrative: The Emmerdale Experience’

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    Gary Hayes

    Marissa talks through her experiences of extending stories into online and other platforms looking specifically at her work on the enigmatic cross-media service created by Hoodlum for Emmerdale. She talks about call-to-actions, multiple entry points, point-of-view, story worlds, gameplay and trail heads as part of this experience creation for the audience. One technique she uses…

  • Podcast – Mobile Engagement, Jennifer Wilson

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    Gary Hayes

    Jennifer discusses legacy technologies leading up to mobile phone 3rd generation services and draws up on staggering statistics that indicate a change toward mobile content delivery over PC content delivery. She illustrates the impact mobiles are making as the new delivery platform of choice; right now there are twice as many mobile phones in the…

  • Podcast – Working Services, Successful Online Business Models

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    Gary Hayes

    Andrew Apostola and Peter Giles outline typical online revenue generating systems and business models. They touch on direct payment types such as free and chargeable content, and indirect payment types such as pay per click advertising models based on traffic volume and sales results. They discuss various forms of subscription models, one example being micro-payments…

  • Podcast – Jennifer Wilson ‘Generation C and Z’

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    Gary Hayes

    A sadly highly abridged 6 minute recording of a great talk by Jennifer looking at upcoming demo/psycho graphics particularly generation C (12-24) that she thinks stands for community, creativity and content. They are non-watch wearers as they have some many devices who needs it. She looks at their current modes of communication and bizarrely they…

  • Podcast – Andrew Apostola ‘How to Make Money from Online Content’

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    Gary Hayes

    Andrew looks at the nuts and bolts of making money with your content online. He looks at a range of emerging online portals setup to aggregate and share revenues with independent content providers and talks about examples including Revver, Grouper, BlipTV and Crackle. To create a sustainable business you have to connect with interest groups…

  • Podcast – John Banks ‘Propogating Social Networks and MMOG Development’

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    Gary Hayes

    John explores the intersection of online games and games communities and highlights key techniques in drawing traffic and communities to your property. He uses Fury developed by Auran games as one example and how the relationships with key influencers were nurtured, using genuine and authentic dialogue and co-creation. He is clear pointing out that the…

  • LAMP VIII: End of Feb Residential – Get your Skates on!

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    Gary Hayes

    Don’t Just Sit Around this Christmas Holidays – the next LAMP residential is just around the corner Have you got what it takes to apply? We are looking for six to eight professional teams with groundbreaking new media ideas to attend our leading R&D production lab from Feb 24 -29, 2008. Facilitated by the AFTRS,…