Category: Podcasts

  • Podcast – A short tale about a long tail

    “Why did eBay buy Skype?” – Tony Surtees Tony helps us explore the jungle of marketing confusion as audiences and distribution rapidly alter. He points out that rather than being locked out, good media creators actually have many cross-media opportunities – there is a world of abundance created by the technology. The key resources –…

  • Podcast – The World Is My Hard Drive

    The World Is My Hard Drive – Mark Pesce Presentation recorded at “The Future of Media” Conference, Australian Center for the Moving Image, Friday 25 November 2005. Media producers are facing a new threat: everyone has become a broadcasting network. Now that everyone is practicing “The Three F’s”: finding, forwarding, and filtering media, what does…

  • Podcast – The Telephone Repair Handbook

    The Keynote address for ACM IE 2005, 23 November 2005, Sydney. By Mark Pesce with Angus Fraser ABSTRACT: The software design of the mobile telephone is poorly suited to its principle task, human social network management. The authors explore the evolving needs of the ‘swarm’ of network users, then speculatively redesign the mobile telephone as…

  • Podcast – Transmedia narrative

    Diverged technology, converged people, new stories – Christy Dena Christy presents key transmedia topics including remediation, adaptation and interactive broadcasting as well as looking at the many new media-types and media channels that are emerging across the industry. She gives exciting glimpses into new forms of compelling interactivity including distributed narrative, ‘real life’ cross over…

  • Podcast – Converged Producer

    Playground of the Converged Producer – Peter Giles Peter guides us through the potential opportunities for emerging media producers, how to generate income and the changing world of advertising. Using examples such as the success of JibJab, Happy Tree Friends and Cineclix Peter suggests new business models existing linear producers can adopt. He gives us…

  • Podcast – Broadband Futures

    Broadband Futures – Guy Gadney Guy begins by talking about the current services his company Bigpond are delivering to larger numbers of the Australian audience. He draws attention to the blurred line that is developing between live video on broadband and TV but points out the much higher levels of synchronised interactivity we have access…

  • Podcast – The New Audience

    New Roads, New Directions, New Markets – Gary Hayes Gary presents a talk in two halves. The first is a broad overview of current markets and audiences from an Australian perspective stressing the importance of being first rather than last as new markets open up., The second half is based on many years experience as…

  • Podcast – Building Bridges

    Building bridges, the new producer – Sohail Dahdal Sohail looks at the complex issues surrounding multi-platform and multi-media production. Using a tried and trusted process model he explores the critical issues of iterative production and interactive process design – in other words the production itself becomes as dynamic as the service you are making. Accompanying…

  • Podcast – Linear Adaptation

    Adapting Linear Content to Interactive Games � Jackie Turnure Using The Wonderful Wizard of Oz as an example, Jackie takes on a journey through the process of turning a linear brand into an interactive proposition. She looks at the evolution of the interactive property from simple storybooks through to complex game design. She finishes with…

  • Podcast – Brothers in Arms

    Brothers In Arms, Cross-media Challenges – Martin Brown and Tom Kennedy Martin and Tom look at the challenges of taking and paralleling the development of their latest film venture, ‘Brothers in Arms’, into other mediums. Issues they refer to include cross media international financing, dominant parts of the platform mix and leveraging the brand. PODCAST…