Playground of the Converged Producer – Peter Giles
Peter guides us through the potential opportunities for emerging media producers, how to generate income and the changing world of advertising. Using examples such as the success of JibJab, Happy Tree Friends and Cineclix Peter suggests new business models existing linear producers can adopt. He gives us his perspective on the obligatory Long Tail phenomenom and how recommendation agents help us navigate the deeper parts of niche markets.
Viral marketing is used as one of the new models to get yourself noticed in the increasing noise of broadband markets, Big Ad is cited as an interesting model of this. Finally Peter talks us through a range on new form advertising on interactive TV, broadband and mobiles and paints a picture of how user generated content fits into this new world.
Accompanying presentation – Playground of the Converged Producer 591k PDF
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Adelaide 2 Sep 2005
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Audio preparation by James Christopher Murty