Evolving Technology, Evolving Audiences – Jonathan Marshall
Jonathan talks about devices, the network pipes and the audiences that use them. Using the basic premise of lean back, forward and portable he advises us on how to shape the viewer experience through understanding of the mode of the audience. Speaking specifically to one of LAMP’s residential audiences he helps us identify the interactive jewel, the audience and the ideal experience. Jonathan finishes by showing how there is a certain convergence across devices that have similar capability, but still each has its unique place in viewer experience of interactive story.
Accompanying presentation “Evolving Technology, Evolving Audiences” – Jonathan Marshall, Technology Consultant – PDF
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Jonathan Marshall is one of the key technical strategists in the field of interactive TV, having led the development of the BBC�s first groundbreaking services on DTT and Digital Satellite. Jonathan started his career at the BBC in 1991 as a recording engineer for BBC Scotland. He then left to complete a degree in Electronics and Music followed by a Masters in French and Management. By combining these skills he worked in Paris for IRCAM designing and implementing Digital Music Workstations for contemporary composers and performers to use.
Jonathan rejoined the BBC in 1996 working firstly on DAB and then Digital Television for the Research and Development department at Kingswood Warren. It was here that he developed the world�s first interactive TV broadcasts in MHEG. In 1999 Jonathan joined the newly created BBC Interactive TV department at Bush House, where he worked with the technical team in delivering a whole raft of services, including the BAFTA award winning Wimbledon Interactive and Digital Text services on the Sky Platform. This work cemented his reputation as one of the key technical strategists in the interactive TV field. Jonathan went on to become BBC Interactive TV’s main technical interface for all third party providers, testing and appraising their products, giving him an unrivalled knowledge of the interactive TV tools market.
AGSM Sydney 06 Dec 2005
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Audio preparation by James Christopher Murty